File this under "Things that just bug Ro"

Certain things I wonder about in advertising are why certain words are verboten, so instead we get cutesy replacements. To wit:

• Vegetables – “Veggies” and not just in commercials directed at kids, saying the full word just doesn't seem to happen unless you're being science-y and talking about the health benefits of whosie-whatsit
• Stomach, Gut – “Tummy” which seems primarily directed at women wanting to lose weight in that area or in products that claim to shrink/appear to shrink it

I'm just picturing some marketing drones sitting around a table and deciding that these were the "acceptable" ways of referring to these things.

I don’t get it, and I can’t help but think it’s somewhat infantile, especially since they usually tend to show up in commercials directed at women. I just know it annoys me every time I see it since I prefer to be spoken to like a mature adult, none of this cutesy language nonsense.

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